HAIR LOSS
INNOVATION
CAUSES OF HAIR LOSS
There are several causes of hair loss in men and
male pattern baldness accounts for about 95%.
Most cases are due to DHT, a hormone created
by the combination of testosterone with 5-alpha
reductase, an enzyme located in the scalp.
DHT causes hair loss by shortening the growth
phase of the hair cycle - decreasing the anagen
(growth) phase and increasing the telogen
(resting) phase, causing shrinking of the follicles
and producing progressively shorter, finer hairs.
Eventually these hairs totally disappear.
DHT also thickens the protective membrane of
the scalp, restricting blood flow to the capillar-
ies. This makes further hair growth impossible.
As a result, hair falls out and does not get
replaced naturally.
THE SOLUTION
To reverse the hair loss process PRC combines
both plant-based and laboratory-made ingredi-
ents of the highest quality and proven efficacy.
The main ingredients in PRC are Acetyl tetra-
peptide-3 and Biochain A extracted from Red
Clover. The combined and synergistic action of
these two ingredients directly address hormonal
and aggravating factors of hair loss.
PRC has been scientifically engineered to
block the conversion of testosterone to DHT
preventing the hair cycle to shorten and hair
follicle miniaturisation and improving the ECM
proteins in dermal papilla surrounding the hair
bulb for better anchoring in the scalp. PRC also
prevents inflammation which is a contributing
factor in hair loss also helping to revive dormant
hair follicles.
In addition to the main ingredients, PRC is
steeped in mineral-rich nutrients which replen-
ish, moisturise and help improve hair and scalp
health. UV protection is also provided to shield
hair from damaging UV rays and minimise
colour fade.
CLINICAL STUDIES
Clinical studies on active ingredients prove a
reduction in hair loss; an increase number of
growing hairs, improvement in hair follicle an-
choring, and a reduction of scalp inflammation.
The central active ingredients have been
clinically tested by the renowned Cosmoceu-
tical Research Center. The research center is
licensed by the Food and Drug Administration
(FDA) for cosmetics manufacturing and drugs,
and by the Oregon Tilth for organic products.
