One of the things I hear from pretty much every guy in my chair, is that they don't use conditioner. There's this myth that conditioner is only for long hair, and its not for men. To put it simply, that's just wrong.
There are those that argue shampoo is better; it goes on first and cleans the hair. Others argue that condtioner is better; it leaves the hair silky and smooth. Well, really, fool, you need both.
Why use this one instead of that other one: The Brosh stuff has a much more intense fragrance and a refreshing cooling sensation for your scalp.
For best results, apply after shampooing, let it chill for a bit (hit your body wash, face wash, exfoliate, shave your legs, whatever) then rinse.
Pro tip: Condition with cool water to kill frizz.
Pro tip part deux: Gently pat your hair dry with a towel. That super aggressive friction thing is destroying your hair!